In the context of reputation building through CSR, the negativity effect means that _____.

Question

Quizplus · Accepted Answer

The negativity effect in the context of reputation building through CSR (Corporate Social Responsibility) refers to the phenomenon where consumers tend to give more weight or attention to negative information or publicity about a company than to positive news or actions. This means that negative aspects of a company's behavior can have a disproportionately large impact on its reputation compared to positive contributions.

In the Context of Reputation Building Through CSR, the Negativity