When a brand faces a crisis in key markets like China, one PR expert suggested that the company should respond within _____.

Question

Quizplus · Accepted Answer

Responding within eight hours is crucial for a brand facing a crisis, especially in key markets like China, to demonstrate urgency, control, and commitment to resolving the issue. This timeframe allows the company to assess the situation and communicate effectively with stakeholders.

When a Brand Faces a Crisis in Key Markets Like