In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is fair marketing.

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ISO 26000 includes fair marketing, factual and unbiased information and fair contractual practices as one of its core subjects under the principle of fair operating practices, which is one of the seven key principles of social responsibility outlined by the standard.

In November 2010, ISO, the International Organization for Standardization, Launched