Although internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):

Question

Quizplus · Accepted Answer

All of the options listed (A through D) are valid concerns that advertisers have regarding the use of internet advertising as a global promotion tool. These concerns include the annoyance factor of ads, the difficulty of audience measurement, challenges in measuring the effectiveness of branding campaigns, and uncertainty about which metrics to use to measure success.

Although Internet Advertising Is Growing at a Very Rapid Pace