Online campaigns would work for _____.
A)high involvement goods.
B)low involvement goods.
C)vertical involvement goods
D)horizontal involvement goods
E)none of the above

Question

Quizplus · Accepted Answer

Online campaigns are most effective for high involvement goods, which are products that consumers spend a lot of time and effort researching and comparing before making a purchase. This is because online campaigns can provide consumers with the information they need to make an informed decision about whether or not to purchase a product.

Online Campaigns Would Work for _____