Because emerging markets have underdeveloped infrastructure:
A)they cannot afford the best products from MNCs.
B)they do not have to overcome legacy technology and can leapfrog it.
C)they are more eager to adopt new products.
D)R&D efforts are centered in these markets to generate new ideas.
E)distribution channels will be easier to set up.

Question

Quizplus · Accepted Answer

Emerging markets often have the advantage of leapfrogging legacy technology because they can adopt the latest technology without the need to upgrade or replace existing infrastructure. This allows them to bypass older technologies directly to newer solutions, such as going from having no phone lines directly to mobile phones and mobile internet.

Because Emerging Markets Have Underdeveloped Infrastructure