Backward innovation offers:
A) copies of low-price competitor products for an emerging market
B) a stripped-down version of the product that is sold in developed markets
C) use of older technology to produce a lower price product
D) reverse engineering to copy competitors
E) all the above
Correct Answer:
Verified
Q20: The BRIC nations:
A)are all rich in natural
Q21: Selling obsolete goods in emerging markets:
A)runs a
Q22: Which of the following is not a
Q23: Probably the least effective product design option
Q24: The pricing strategy most likely to succeed
Q26: Hindustan Unilever pursued the following strategy to
Q27: A package characteristic with perhaps greater significance
Q28: The BOP:
A)constitutes a majority of the world's
Q29: Which of the following is not a
Q30: Entry strategies for emerging markets include _.
A)export
B)licensing
C)joint
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