Assuming that consumers in EMs, even the affluent ones, will pay a premium for global brands can be a fatal mistake

Name: Assuming that consumers in EMs, even the affluent ones, will pay a premium for global brands can be a fatal mistake
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Many consumers in emerging markets (EMs) are price-sensitive and may prioritize affordability and value over brand prestige, making assumptions about their willingness to pay a premium for global brands potentially erroneous and harmful to business strategy.

Assuming That Consumers in EMs, Even the Affluent Ones, Will