In the process of global brand management, if a company decides against a formal structure, it might still find it worthwhile to have an informal mechanism.This usually takes the form of a(n) _____ branding meeting.
A)ad-hoc
B)temporary
C)longitudinal
D)outside
E)domestic

Question

Quizplus · Accepted Answer

Ad-hoc branding meetings are informal mechanisms that companies use when they decide against a formal structure for global brand management. These meetings are not regularly scheduled and are organized as needed to address specific issues or opportunities, making them a flexible option for companies.

In the Process of Global Brand Management, If a Company