The identification of an appropriate overseas market and an appropriate segment involves grouping by all of the following criteria except:
A)socioeconomic characteristics.
B)political and legal characteristics.
C)consumer variables.
D)service variables.
E)financial conditions.

Question

Quizplus · Accepted Answer

Service variables are not typically a criterion for grouping in the identification of an appropriate overseas market and segment. This process usually involves analyzing socioeconomic characteristics, political and legal conditions, consumer variables, and financial conditions to understand the market environment and consumer behavior, not the characteristics of services.

The Identification of an Appropriate Overseas Market and an Appropriate