When Heinz sells its soup products to grocery store chains and allows them to put their own store names on the product, the product is being sold as a:
A)domestic brand.
B)national brand.
C)manufacturers brand.
D)store brand or private label.
E)service label.

Question

Quizplus · Accepted Answer

When Heinz sells its soup products to grocery store chains for them to rebrand as their own, it is an example of a store brand or private label. This means the product is sold under the retailer's brand name, not the manufacturer's.

When Heinz Sells Its Soup Products to Grocery Store Chains