Marketers must take steps to make sure that the pricing objectives they set are consistent with the organization's ____ objectives and ____ objectives.
A) advertising; marketing
B) overall; marketing
C) marketing; promotional
D) overall; promotional
E) overall; revenue

Question

Quizplus · Accepted Answer

Pricing objectives should be aligned with overall objectives of the organization as well as marketing objectives to ensure consistency in pricing policies and strategies. While advertising, promotional and revenue objectives are all important, they are not the primary concerns in determining pricing objectives.

Marketers Must Take Steps to Make Sure That the Pricing