Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using ______, which usually results in a ______.
A) multiple-unit pricing; lower per unit price
B) reference pricing; lower per unit price
C) multiple-unit pricing; more convenient package
D) bundle pricing; lower per unit price
E) bundle pricing; more convenient package

Question

Quizplus · Accepted Answer

Multiple-unit pricing is when products are priced based on the quantity purchased, usually resulting in a lower per unit price. This is commonly seen with products such as light bulbs, canned soft drinks, and ice cream sandwiches.

Products Such as Light Bulbs, Canned Soft Drinks, and Ice