The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo is an application of ____, where ____ prices are often used to _____.
A) odd-even pricing; even; give a product an upscale or exclusive image
B) odd-even pricing; odd; show customers products are priced based on tradition
C) prestige; premium; give a product an upscale or exclusive image
D) prestige; even; make it easier for consumers to compare
E) odd-even; even; facilitate comparison to competitors' prices

Question

Quizplus · Accepted Answer

The use of even prices is an application of odd-even pricing, where even prices are often used to give a product an upscale or exclusive image.

The Decision of Macy's to Use Even Prices Such as $60