Captive pricing, premium pricing, bait pricing, and price lining are all strategies aimed at maximizing the profits of an entire product line rather than an individual product.

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These pricing strategies are all focused on maximizing profits across multiple products within a product line, rather than just on one individual product. Captive pricing involves pricing a core product low, but pricing the necessary add-ons at a higher price point. Premium pricing involves pricing products higher to give a perception of luxury or exclusivity. Bait pricing involves offering a product at a very low price to bring customers in, but then charging higher prices for additional products or add-ons once they are in the store. Price lining involves offering a range of products at different price points to appeal to different segments of the market. All of these strategies are aimed at optimizing profits across a product line, rather than just maximizing the profits of any one product.

Captive Pricing, Premium Pricing, Bait Pricing, and Price Lining Are