_____________ is pricing a product at a moderate level and positioning it next to a more expensive model or brand.
A) Reference pricing
B) Odd-even pricing
C) Customary pricing
D) Prestige pricing
E) Professional pricing

Question

Quizplus · Accepted Answer

Reference pricing involves setting a price at a moderate level while positioning the product next to a more expensive model or brand, allowing consumers to compare the price and perceive the product as a bargain in comparison.

_____________ Is Pricing a Product at a Moderate Level and Positioning