Brian is shopping for a new coat at Stein Mart and finds a North Face down jacket that he really likes. He knows that the North Face brand is considered to be high quality and that it's usually very expensive. He's pleasantly surprised to see the price-the "suggested retail price" is $199 and Stein Mart's price is $99. Brian decides to purchase the coat even though it's a little more expensive than he originally thought he'd spend on the jacket. What type of pricing strategy is Stein Mart using to price the North Face jacket and other merchandise?
A) Comparison discounting
B) Price leaders
C) Special-event pricing
D) Odd-even pricing

Question

Quizplus · Accepted Answer

Comparison discounting is the strategy being used here, where Stein Mart shows a higher suggested retail price alongside their lower selling price to highlight the discount and make the deal more attractive to customers.

Brian Is Shopping for a New Coat at Stein Mart