Janet Works at ITZ, a New Makeup Brand

Janet works at ITZ, a new makeup brand. Her company has decided that they want to lead the makeup industry in product quality. They have assessed the market and determined that women will associate higher-priced makeup with being higher in quality. What is the next step that Janet's company must do?

A) Determine the pricing objective
B) Select a pricing strategy
C) Determine a specific price
D) Select a basis for pricing
E) Evaluate competitors' prices