How large a sales force needs to be, how much training the sales force will need, whether the sales force is predominately local or foreign, and the manner of compensation are all issues influenced by the _____ in(into) a market.
A)form of marketing
B)form of entry
C)form of promotion
D)form of commission
E)form of management

Question

Quizplus · Accepted Answer

The form of entry into a market influences decisions about the size of the sales force, the extent of their training, whether they are local or foreign, and how they are compensated. This is because the entry strategy (e.g., direct investment, franchising, joint ventures) affects how a company operates in a new market, including its sales operations.

How Large a Sales Force Needs to Be, How Much