If the company describes its situation as being concerned with a contract for sales from the U.S., no sales force or representatives abroad, and little or no control over the foreign marketing process, the firm will probably use which form of involvement listed below?
A)limited foreign involvement and visibility
B)local management and sales force
C)expatriate management and local sales force (mixed)
D)heavy to complete expatriate sales force
E)maximum global control and worldwide ownership

Question

Quizplus · Accepted Answer

Given the company's situation—concerned with a contract for sales from the U.S., no sales force or representatives abroad, and little or no control over the foreign marketing process—it indicates a preference for limited foreign involvement and visibility. This approach minimizes the company's direct presence and control in foreign markets, aligning with the described conditions.

If the Company Describes Its Situation as Being Concerned with a Contract