If a marketing manager were to mistakenly group South Koreans and Japanese together (either as a market or by business and labor practices), this would be an example of a _____ problem.

Question

Quizplus · Accepted Answer

This would be an example of a cultural generalization problem, where distinct cultures are inappropriately grouped together under broad, oversimplified assumptions, ignoring the unique characteristics and differences of each culture.

If a Marketing Manager Were to Mistakenly Group South Koreans