With respect to budget forms for advertising, the _____ method simply sets the overall advertising budget based on either past or expected sales revenue.
A)percentage of sales
B)competitive parity
C)all-you-can-afford
D)objective-and-task
E)marginal increment

Question

Quizplus · Accepted Answer

The percentage of sales method determines the advertising budget based on a fixed percentage of past or projected sales revenue, making it a straightforward approach to budget allocation.

With Respect to Budget Forms for Advertising, the _____ Method