As an illustration of a barrier to advertising standardization, Ray-Ban had to re-shoot a sunglasses commercial for Malaysia because the original version had Caucasian actors.In Malaysia, ads featuring Caucasians are not allowed.This example would be an example of which of the following barriers to standardization of international advertising?
A)cultural differences.
B)budget.
C)advertising regulations.
D)differences in the degree of market development.
E)the "Not Invented Here" syndrome.

Question

Quizplus · Accepted Answer

The correct answer is C) advertising regulations, as the need to reshoot the commercial was due to Malaysia's specific regulations regarding the ethnicity of actors in advertisements, not cultural preferences or other factors listed.

As an Illustration of a Barrier to Advertising Standardization, Ray-Ban