If promotional dollars are aimed at the end-user, then the strategy is described as being a _____ strategy.
A)push
B)pull
C)conventional
D)vertical
E)horizontal

Question

Quizplus · Accepted Answer

A pull strategy aims to create demand directly from end-users or consumers, encouraging them to request the product from retailers, which in turn pulls the product through the distribution channel.

If Promotional Dollars Are Aimed at the End-User, Then the Strategy