Adidas, the German sportswear maker, paid a hefty $80 million to $100 million in cash and services for sponsorship of the 2008 Beijing Summer Olympics.This is an example of _____.

Question

Quizplus · Accepted Answer

This is an example of event sponsorship, where Adidas paid a significant amount to sponsor a major sporting event, the 2008 Beijing Summer Olympics, to promote its brand and products.

Adidas, the German Sportswear Maker, Paid a Hefty $80 Million