When developing a pricing strategy for its global markets, one of the first steps that a company must go through is to decide:
A)what the actual price should be.
B)how high or low to price.
C)how much money will the price bring in.
D)what it wants to accomplish with its strategy.
E)what form of controls will regulate price.

Question

Quizplus · Accepted Answer

Deciding what a company wants to accomplish with its pricing strategy is a fundamental first step in developing a pricing strategy for global markets. This goal-oriented approach helps in shaping the subsequent decisions regarding pricing levels, structures, and adjustments for different markets.

When Developing a Pricing Strategy for Its Global Markets, One