The most important pricing objectives of companies doing business in the United States (including foreign-based firms) are(is) to:
A)achieve a satisfactory return on investment.
B)maintain market share.
C)meet a specified profit goal.
D)all of the above.

Question

Quizplus · Accepted Answer

The most important pricing objectives for companies, including those based in the United States and foreign firms operating there, encompass achieving a satisfactory return on investment, maintaining market share, and meeting specific profit goals. These objectives are not mutually exclusive and often are pursued simultaneously to ensure the financial health and competitive positioning of the company.

The Most Important Pricing Objectives of Companies Doing Business in the United