Two major issues confronting international marketers result from currency movement.The first of these is in which currency do we quote our prices? The second is:
A)how much of the loss or gain (because of pass through) should be passed to consumers?
B)how much should we invest in the local currency?
C)how much should we invest in our own currency?
D)what role should the central bank play in currency movement?
E)should we trust international arbitrage as a means of settling currency value?

Question

Quizplus · Accepted Answer

The second major issue confronting international marketers due to currency movement involves deciding how much of the loss or gain (because of pass through) should be passed to consumers. This affects pricing strategies in different markets.

Two Major Issues Confronting International Marketers Result from Currency Movement