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LVMH, the Owner of Wide Variety of Luxury Brands, Redesigned

Question 58

Multiple Choice

LVMH, the owner of wide variety of luxury brands, redesigned liquor bottles to make it more difficult for copycatters to reuse bottles for their own liquor re-sales.This would be an example of which of the following strategic options in product piracy:


A) product policy options.
B) lobbying activities.
C) legal action.
D) hybrid options.
E) communication options.

Correct Answer:

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