Family (umbrella) branding is a not hierarchy of brands that may use the company's corporate brand.

Question

Quizplus · Accepted Answer

Family (umbrella) branding is a strategy where a company uses its corporate brand to brand its various products and services to leverage the corporate brand's recognition and trust across different items, suggesting a form of hierarchy where the corporate brand influences the perception of its various products.

Family (Umbrella) Branding Is a Not Hierarchy of Brands That