When referring to the width of a product mix, it refers to the collection of different product lines marketed by the firm.

Name: When referring to the width of a product mix, it refers to the collection of different product lines marketed by the firm.
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

The width of a product mix refers to the number of different product lines a company offers. It's about the variety in types of product lines, not the depth or variations within a single product line.

When Referring to the Width of a Product Mix, It