The starting premise of _____ is that people make trade-offs between the different product attributes when they evaluate alternatives (or brands) from which they pick a choice.

Question

Quizplus · Accepted Answer

Conjoint analysis is a statistical technique used in market research to determine how people value different attributes (feature, function, benefits) that make up an individual product or service. This approach is based on the idea that the attributes of products or services are valued differently by consumers, and they make trade-offs between these attributes when making purchasing decisions.

The Starting Premise of _____ Is That People Make Trade-Offs