Lowering marketing and distribution costs are in many cases the key drivers behind standardization moves.
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Q72: Standardization means offering a uniform product on
Q73: The goal of standardization is to minimize
Q74: In many industries, being innovative is not
Q75: By sticking with its first-world version, a
Q76: In general, the adoption of new products
Q78: The process of changing the product in
Q79: In some markets, to enable three or
Q80: It is not uncommon for new products
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Q82: The lead market is the one where
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