One way to address hostility to foreign acquisitions in the host country is by _____ the firm's presence in the foreign market by hiring local managers, sourcing locally, and developing local brands.

Question

Quizplus · Accepted Answer

Localizing involves adapting a business to the culture and preferences of a specific foreign market, including hiring local staff, sourcing materials locally, and developing products or brands that appeal to local tastes. This strategy can help reduce hostility by showing commitment to the local economy and sensitivity to local culture.

One Way to Address Hostility to Foreign Acquisitions in the Host