As an example of a preliminary screening process in assessing international market opportunities, Colgate-Palmolive uses assessments of whether people bathe regularly or not as a critical factor in deciding whether to enter a market or not.

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Colgate-Palmolive, as a global company dealing primarily in oral care, personal care, and pet nutrition products, would use a variety of factors to assess international market opportunities, not just whether people bathe regularly or not. Their assessments would likely include economic indicators, consumer behavior related to their product categories, market size, competition, and regulatory environment, among others.

As an Example of a Preliminary Screening Process in Assessing