To identify market opportunities for a given product a marketer typically starts off with a large pool of candidate countries.To narrow down this pool of countries, the company will typically do a preliminary screening.The goal of this exercise is twofold: marketers want to minimize the mistakes of (1) _____ and (2) wasting time on countries that offer no or little potential.

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The Answer of To identify market opportunities for a given product a marketer typically starts off with a large pool of candidate countries.To narrow down this pool of countries, the company will typically do a preliminary screening.The goal of this exercise is twofold: marketers want to minimize the mistakes of (1) _____ and (2) wasting time on countries that offer no or little potential.

To Identify Market Opportunities for a Given Product a Marketer