According to the textbook, benefits of global marketing strategy may include four factors:
A) cost reduction, improved products and program effectiveness, customer preference, and competitive advantage.
B) cost reduction, improved products and program effectiveness, customer preference, and raw materials.
C) cost reduction, improved products and program effectiveness, customer preference, and intellectual capital.
D) cost reduction, improved products and program effectiveness, customer preference, and transportation.
E) none of the above.
Correct Answer:
Verified
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