Honda markets the Honda Accord around the world by positioning it differently from country to country.The car, however, is almost identical no matter which market it is sold in.This would be an example of which of the following product policy options?

Question

Quizplus · Accepted Answer

This is an example of a universal product with different positioning, where the product itself remains largely unchanged across different markets, but the way it is marketed or positioned varies to cater to the preferences or expectations of consumers in each country.

Honda Markets the Honda Accord Around the World by Positioning