Land Rover is an example of a brand where _____ positioning is hard to implement.
A) transnational
B) European
C) global
D) local
E) regional
Correct Answer:
Verified
Q53: The "global citizen" theme encourages:
A)local positioning.
B)regional positioning.
C)bi-lateral
Q54: Appeals that work in one culture do
Q55: If the researcher uses _ to study
Q56: In emerging markets that are still in
Q57: The goal of market segmentation is to
Q59: Which of the following is not a
Q60: Sometimes local brands fight it out with
Q61: The size of segments (in the international
Q62: In developing countries, the youth are the
Q63: Consumer wealth or a country level of
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