For two-stage international segmentation, the first step is microsegmentation.

Question

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In two-stage international segmentation, the first step is macrosegmentation, where countries or geographic regions are segmented based on macroeconomic factors such as the stage of economic development, culture, or political environment. Microsegmentation, which involves segmenting the market within these countries or regions based on consumer characteristics, comes after.

For Two-Stage International Segmentation, the First Step Is Microsegmentation