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For Many Years Researchers and Academics Believed That Lifestyle Segmentation

Question 111

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For many years researchers and academics believed that lifestyle segmentation (which was often a very successful technique in a home country's domestic market) was a valid segmentation technique.However, recently doubts have been raised.Discuss the weaknesses of lifestyle based segmentation schemes.Think of applications when lifestyle segmentation might be the most appropriate.

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Using this method, segmentation occurs o...

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