To some degree, the procedures and methods that are followed to conduct global marketing research are close to those in the standard _____.

Question

Quizplus · Accepted Answer

The procedures and methods used in global marketing research are similar to those used in the domestic market, as both require understanding consumer behavior, market trends, and competitive analysis, albeit on different scales and with considerations for cultural and regional differences.

To Some Degree, the Procedures and Methods That Are Followed