Suppose that a consumer electronics company wants to estimate the market size for DVD players in the Ukraine but does not have much information about that market.Instead, it chooses Poland (a country for which it does have information) and uses it as an indicator for the market in Poland.This method of determining market size most resembles which of the following methods?

Question

Quizplus · Accepted Answer

The analogy method involves using data from one area or market to estimate or infer information about another, similar area or market when direct data is not available. In this scenario, using Poland's market data as an indicator for Ukraine's DVD player market is a classic example of the analogy method.

Suppose That a Consumer Electronics Company Wants to Estimate the Market