Focus groups are the most common vehicle to gather primary data in marketing research.
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Q93: The more homogeneous the culture, the larger
Q94: Focus groups normally include 30-40 people.
Q95: Parallel translation uses a single translator who
Q96: Using the "Funny Faces Scale" would be
Q97: One of the procedures used in practice
Q99: Market research is much more expensive in
Q100: The Internet is not a viable contact
Q101: For an online focus group, all the
Q102: The first step in the marketing research
Q103: Single-source data are continuous data that combine
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