Extreme response style (ERS) is another frequently met issue in survey-based global marketing research.This bias refers to the tendency of respondents to react very poorly or even violently to strangers asking questions.

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Extreme response style (ERS) refers to the tendency of some respondents to use the extreme ends of a scale when answering survey questions, not to reacting poorly or violently.

Extreme Response Style (ERS) Is Another Frequently Met Issue in Survey-Based