Several Japanese diaper makers were able to steal market share away from Proctor & Gamble by selling diapers that were much ______________ than the ones marketed by P&G, thereby better meeting the desires of Japanese mothers (Japanese homes have less space than most Europeans or American houses).

Question

Quizplus · Accepted Answer

Japanese homes typically have less space, so thinner diapers would be more appealing as they take up less storage space, meeting the desires of Japanese mothers for more compact and space-efficient products.

Several Japanese Diaper Makers Were Able to Steal Market Share