In the field of advertising, campaigns that were developed with a high-context culture in mind are likely to be less effective when used in ______________ cultures, and vice versa.
A)high-context
B)low-context
C)medium-context
D)dry-context
E)hot-context

Question

Quizplus · Accepted Answer

High-context cultures rely heavily on implicit communication and non-verbal cues, whereas low-context cultures depend on explicit, direct communication. Therefore, advertising campaigns designed for one type of culture may not translate well to the other due to these fundamental differences in communication styles.

In the Field of Advertising, Campaigns That Were Developed with a High-Context