Which of the following are true?
A)The convergence of consumer needs at the macro level necessarily means that individual consumers will adopt all products from around the world.
B)The mutual convergence and divergence of consumer needs means that U.S.companies are automatically at an advantage.
C)The divergence of consumer needs and cultural preferences exists at the same time, and it is becoming more difficult to pinpoint consumers' preferences in any local market around the world.
D)The divergence of consumer needs and cultural preferences exists at the same time, and it is becoming easier to pinpoint consumers' preferences in any local market around the world.

Question

Quizplus · Accepted Answer

C is correct because it acknowledges the complexity of global markets, where both convergence and divergence of consumer needs and cultural preferences occur simultaneously, making it challenging to identify specific consumer preferences in local markets. This reflects the reality of global consumer behavior, where global trends coexist with strong local preferences.

Which of the Following Are True