Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, multidomestic marketing, _________________, and global marketing.
A)multinational marketing
B)consumer marketing
C)gray marketing
D)expansion marketing
E)import marketing

Question

Quizplus · Accepted Answer

Multinational marketing is the correct choice because it refers to the practice of tailoring products or marketing strategies to multiple countries, but with more integration and coordination than multidomestic marketing, fitting the progression towards global marketing.

Five Types of Marketing That Have Led to the Evolution