A company's proprietary expertise - that which makes it different from its competitors and helps to maintain its competitive advantage - can be discussed under the following theory:
A)internalization or technological theory.
B)Internalization or transaction cost theory.
C)Internalization or regional cost theory.
D)Internalization or transnational theory.
E)Internalization or traditional cost theory.

Question

Quizplus · Accepted Answer

The correct answer is B) Internalization or transaction cost theory. This theory explains how companies maintain their competitive advantage by minimizing the costs of exchanging resources in the market, which often involves leveraging their unique, proprietary expertise to reduce transaction costs and improve efficiency.

A Company's Proprietary Expertise - That Which Makes It Different